The Elements of Choice by Eric J Johnson

But can you expand upon that? Like, how might presenting the options lead people to choose one treatment or approach more or less often than another? So, life or death, high-stakes decisions, you would think, unlike software where you have like a bold, blue, highlighted choice of the two, which is nudging you that way, that people might be a little bit more robust in working through this. Well, now, that’s fascinating right there. And I became madly obsessed with the literature, and that sort of kicked me off, a lot of my interests in choice architecture. Now, granted, that’s a buzzkill to kick this off, but one of the things that got me thinking about is how people make such serious decisions about treatment, and the way that people actually pose those options to people, changes what they choose. So, one of the things that was most devastating in my life was actually a diagnosis of stage 4 Hodgkin’s. But I’d love it if you could kick us off by sharing a particularly tricky decision that you’ve had to make in life and kind what was hard about it and how did you, ultimately, come to that decision? We’ve had luminaries like Annie Duke and others on the show, so excited to get into your perspective. Well, I’m excited to dig into your wisdom when it comes to decision-making. Use your flex spending account funds with the greatest of ease!Įric, welcome to How to be Awesome at Your Job. Book: The Electric Kool-Aid Acid Test by Tom Wolfe.

Study: “ How Consumers Are Affected by the Framing of Attribute Information Before and After Consuming the Product” by Irwin P.

Eric’s study: “ Do Defaults Save Lives?” with Daniel G.

Eric’s book: The Elements of Choice: Why the Way We Decide Matters.

He has been the president of both the Society for Judgment and Decision Making and the Society for Neuroeconomics. Johnson is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at Columbia Business School.

The biggest decision-making mistake people makeĮric J.How changing order drastically changes what we choose.Professor Eric Johnson shares compelling research revealing the tiny factors that have a huge impact on what we (and others!) end up choosing.

The Elements of Choice by Eric J Johnson